Urban growth and the adoption of new technologies present an opportunity to transform urban mobility. In this context, platforms like inDrive demonstrate how artificial intelligence can anticipate demand and optimize travel, contributing to a smoother, fairer, and more citizen-centric mobility. During holidays, when the city transforms, this technology helps balance supply and demand, avoiding long waits and ensuring users reach their destinations with peace of mind. According to the 'Urban Report for Latin America and the Caribbean 2024' by the Economic Commission for Latin America and the Caribbean (ECLAC), the region is at a decisive moment in mobility, with over 200 million daily urban trips and a projected 18% increase by 2030. inDrive's AI models identify high-demand zones and guide drivers to the best areas to position themselves, thus optimizing their time and earnings. Additionally, the platform's direct negotiation model, which allows users and drivers to freely agree on prices, fosters a more equitable and transparent ecosystem, even during peak times in Panama. Despite technological advancements, the platform emphasizes that good user and driver habits remain the foundation of safe mobility. inDrive uses AI to optimize mobility during Panama's holiday season. The AI analyzes real-time factors such as schedules, events, and historical patterns to balance supply and demand for the benefit of users and drivers. This analysis enables the prediction of demand peaks and optimizes the experience for both partner drivers and passengers. Santiago Aguilar, Country Lead for Central America at inDrive, explained that 'artificial intelligence allows us to anticipate human movement and respond to it more efficiently and fairly. Therefore, during the festive season, inDrive promotes more conscious driving and invites users to: plan their trips in advance; verify the details of their assigned driver; use safe meeting points; opt not to drive if alcohol consumption is planned. These simple actions are essential for ensuring the safety and well-being of all road users during the celebrations.'
