As digital traffic increases and payment platforms operate at full capacity, the risks of cyberattacks and fraud also rise. Cybercriminals, far from improvising, study user behavior and design scams that exploit the urgency and commercial pressure of these times. In a period of multiplied transaction volume, strengthening controls, training staff, and maintaining verification discipline becomes a sustained competitive advantage to preserve the business and customer trust.
Business continuity must be planned before the peak activity with tests of response plans, clear definition of roles for rapid decision-making, and redundancy in critical systems, including alternative payment routes. Operational continuity is an integral part of security. Cybersecurity incidents can occur even with the best practices. Preparing people is key. While companies invest in infrastructure, staff training is often left until the end. This step is crucial to reduce the risk of Black Friday fraud and prevent incidents that could compromise the operation.
Security complements the customer experience. When a consumer shops during a discount period, they seek confidence and speed. Tactics such as emails simulating critical internal requests, fraudulent calls from suppliers, and messages forcing rapid approval of offers are common. The fundamental recommendation is to incorporate the habit of pausing and verifying any unexpected or urgent communication through a second contact channel. It is vital to establish a fast and clear channel for employees to immediately report any incident or doubt. If they perceive a risk at any time (such as slowness on the site or requests for unnecessary data), they will abandon the purchase.
Urgency as an entry point. Operational teams tend to work in "accelerated mode" under high pressure during the season, a scenario that cyberattackers take advantage of. Therefore, security must complement the digital experience through clear sites, reliable payment routes, and transparent messages, which translates into peace of mind and, ultimately, higher conversion. At Liberty Networks, cybersecurity is addressed as a daily practice, not as a reaction, focusing on motivating and training teams and clients in the adoption of safer digital habits. The difference between a vulnerable and a resilient company lies in its ability to recover quickly. An empowered team to detect and report in time can stop a threat before it becomes an incident.
Cybersecurity: Strategic planning is vital against Black Friday fraud. Mario Marciano, Senior Vice President of B2B at Liberty Networks, highlights the need to protect people and processes with the same priority as systems to ensure operational continuity. In weeks of high activity, this discipline must be reinforced: temporary access should not be granted or authentication levels reduced. A fraud suffered by a customer will not only result in a lost sale but also damage the brand's reputation. Reinforcement of Zero Trust in high season. The Zero Trust model states that no user, access, or system should be trusted automatically, even within the organization; every action must be verified. Training must be practical, including real examples of phishing and brief exercises to recognize suspicious messages. In high-volume periods, downtime directly impacts revenue and reputation.
