Visa Launches New Global Stablecoin Advisory Practice to Drive Financial Innovation. This initiative, part of the Visa Consulting & Analytics (VCA) division, aims to provide strategic recommendations and technical information so that banks, fintechs, and merchants in various sectors can adapt to the evolution of digital assets and optimize their growth processes. The creation of this practice is a response to an environment where the market capitalization of stablecoins has surpassed 250 billion dollars. In 2023, the company was a pioneer by conducting pilot settlement tests using USDC. Likewise, Matt Freeman, Senior Vice President of Navy Federal Credit Union, stated that these technologies represent an opportunity to improve speed and reduce operational costs in transactions for millions of users worldwide. Javier Vazquez, regional leader of Visa Consulting & Analytics for Latin America and the Caribbean, highlighted that having an integrated strategy is fundamental to turning emerging trends into action plans that accelerate innovation in the region. The stablecoin advisory practice is supported by a network of consultants, data scientists, and product specialists to offer a comprehensive offering that includes: training and development programs on market trends through Visa University, market entry and specific strategic planning, use case sizing and launch protocols, and technological enablement for the technical integration of these assets into existing infrastructures. Visa maintains a historical leadership in the modernization of global payments. According to the organization's data, the volume of settlements has reached an annual rate of 2.5 billion dollars, which motivates companies to seek expert guidance to unlock new opportunities. Currently, the network manages over 130 stablecoin-linked card issuance programs in more than 40 countries.
