Visa and Copa Airlines have announced the renewal of their strategic alliance for the next seven years, an agreement aimed at continuing to drive the ConnectMiles program. This extension will allow ConnectMiles users to accumulate miles on their daily purchases with the security and global acceptance of the Visa network. The agreement seeks not only to retain current program members but also to attract potential partners through a secure, reliable, and adaptable to the changing dynamics of the Latin American market payment ecosystem. This extension reaffirms a collaboration that exceeds 10 years and consolidates the positioning of both leading brands in the travel and financial services sector, focusing on a robust value proposition for frequent travelers and new users who wish to capitalize on their spending through mileage accumulation. The collaboration is materialized through co-branded credit cards issued by Visa, designed primarily for the affluent segment. Copa Airlines' management emphasized that the current offering includes a variety of products built on user priorities, providing greater accumulation opportunities, flexibility, and benefits aligned with their lifestyle. With this renewal, both companies are consolidating a shared vision to expand the regional offering and connect more people with relevant incentives for their travels.
