The Panamanian State Radio and Television System (SERTV) and Razzpao Latam, S.A. have formalized an Advertising Exchange Agreement to support the coverage, broadcasting, and promotion of the IRONMAN 70.3 Panamá Latin America Triclub Championship 2026. This collaboration will be carried out through SERTV's television channels, Sertv Deportes, its radio stations, and digital platforms, consolidating a strategic alliance designed to boost sports and project Panama's international image. The competition will take place from March 20 to 22, 2026. The signing of this agreement was attended by Rina Aguirre, director of IRONMAN 70.3 Panamá, and Sara Moreno, Deputy General Director of SERTV Television, who highlighted the value of the alliance to expand the event's impact. The IRONMAN 70.3 Panamá is a demanding high-performance test consisting of a 1.9 km swim, a 90 km bike ride, and a 21 km run. The event brings together hundreds of local and foreign athletes annually, reaffirming the country's position as a leading destination for world-class competitions. With this agreement, SERTV reaffirms its commitment to promoting healthy lifestyles and giving visibility to sports disciplines that strengthen national tourism and the economy. The activities will kick off with the Expo on March 20 and 21 at the Marriott Albrook hotel, culminating in the main event on March 22 at the Amador Causeway, one of the most emblematic points of the capital.
