The Unique Price Law will begin to be applied in Panama on June 19, 2026, but it is already being explained to different sectors of the country. Consumers and businesses are being trained to apply this standard, which aims to eliminate confusion, hidden charges, and traps at the time of payment. Any product or service, from food to cars, must show the final price, including taxes, discounts, or charges. That is: the price you see is the price you pay. No more surprises at the checkout, no more 'plus 7%', and no additional charges when you are about to pay. The Consumer Protection Authority explained that this law seeks to end the practice of putting an attractive price on the shelf but adding taxes later, which deceives the customer and affects their budget. During this training, inspectors explained that the change also applies to services such as top-ups, meals, workshops, promotions, and special packages. If a product states an amount, that amount must include everything: taxes, charges, and discounts. The consumer should be able to easily sum up what they are buying without receiving a different amount at checkout.
The authority also reminded that Panama will have an adaptation period, and that both businesses and consumers must get used to verifying that the price corresponds to the final cost. This measure seeks transparency, order, and clarity throughout the entire purchasing process.
