Stratego announced adjustments to its executive team, including the appointment of Mercedes Ortiz de Zevallos Eleta as General Manager and the transition of Monique de Saint Malo Eleta to the role of Executive Vice President. Ortiz de Zevallos noted that her management will focus on strengthening the team's capacity for response and strategic analysis in a context that demands precision and speed. Mercedes Eleta de Brenes remains as President of the Board of Directors. These moves are joined by two other appointments: Soraya Castellano will assume the Management of Reputation and Risks, while Yazmín Atencio will take the Management of Strategic Communication and Innovation. Following the announcement of the new structure, Monique de Saint Malo explained that the changes respond to a period of growth for the firm after 15 years at the helm. She indicated that, in her new role, she will be focused on the long-term strategic vision, international alliances, and the development of new business areas. The new General Manager, Mercedes Ortiz de Zevallos Eleta, holds a bachelor's degree in Advertising with an emphasis in Psychology from Southern Methodist University (SMU) and an MBA from the University of Louisville. She added that her goal is to consolidate long-term relationships based on trust and performance. The company also reported that it has inaugurated new offices as part of its internal reorganization process.
