Panama Emerges as Key Player in Fintech

According to Ipsos, the factors driving the digital revolution in Panama are the ease of use of these tools, their accessibility, low cost, and increased security. "The combination of high digital payment adoption rates, growing internet penetration, and a young population with a native digital culture positions Panama as a key player in the fintech landscape," the study noted. The study reveals that younger generations are leading the digital transformation. Electronic payments are already part of users' daily lives, a fact evident in Panama, which reached around 92% digital payment adoption in a study by Ipsos. To feel confident and secure when making transactions, users have access to real-time notifications, which, in the expert's opinion, "have become the first line of defense against fraud". The adoption of digital accounts and wallets has experienced a vertiginous growth, reaching 72% in the last year. According to Ros, the key is no longer just to move money quickly, but for financial companies to intelligently support the customer. Against this backdrop, Panama is poised to become a regional hub for advanced financial technologies. Oriol Ros, co-founder of Latinia, a company specializing in real-time communications for the financial sector, recognizes that the Panamanian user feels comfortable operating from their mobile phone, receiving notifications, and using electronic transfers. "This implies personalization, artificial intelligence that anticipates needs, meaningful alerts, and an ecosystem that combines agility with protection," he stated. Teenagers spend an average of 7 hours online, making them pioneers in the adoption of contactless payment technologies.