Leonel Reyes, Director for Latin America at UNICO Hotel Collection, pointed out that elevated local tourism experiences are gaining more and more ground among travelers in the region. Reyes stated that these complexes have been built to offer an experience that integrates architecture, art pieces, gastronomy, and mixology based on local products. The premium All-Inclusive model and the 'adults-only' concept of the brand seek to consolidate this elevated form of local tourism. This trend is reflected in the demand for local flavors presented in high-cuisine versions, access to regional art, and interaction with infrastructure that tells the story of the peoples through the participation of local artists. According to Reyes, Latin American tourists want to connect with the customs of the places they visit within controlled, high-quality environments. The evolution towards remote and hybrid work models has made it easier for tourists to combine their vacations with work responsibilities or extend their business trips to include leisure time. This transformation implies that hotels will have to adapt to offer not only the usual amenities and comfort, but also functional workspaces and high-reliability internet to meet the needs of this new guest profile. Cultural immersion as a traveler's priority. The executive of UNICO Hotel Collection detailed that there has been a significant change in preferences. Ahead of his participation in the FITUR fairs in Madrid and ANATO in Bogotá, the executive explained the evolution of post-pandemic preferences and the trends that will govern the sector during 2026. The rise of extended stays and hybrid work. According to Reyes, one of the most marked trends for the coming year is the increase in the duration of trips. This trend will set the tone for the tourism sector during 2026. The evolution towards remote and hybrid work models has made it easier for tourists to combine their vacations with work responsibilities or extend their business trips to include leisure time. This transformation implies that hotels will have to adapt to offer not only the usual amenities and comfort, but also functional workspaces and high-reliability internet to meet the needs of this new guest profile. Cultural immersion as a traveler's priority. The executive of UNICO Hotel Collection detailed that there has been a significant change in preferences. According to Reyes, Latin American tourists want to connect with the customs of the places they visit within controlled, high-quality environments. The evolution towards remote and hybrid work models has made it easier for tourists to combine their vacations with work responsibilities or extend their business trips to include leisure time. This transformation implies that hotels will have to adapt to offer not only the usual amenities and comfort, but also functional workspaces and high-reliability internet to meet the needs of this new guest profile.
