Skechers announces Sofia Vergara as brand ambassador: fashion and comfort unite. Vergara, known for her role in Griselda, will star in a global campaign celebrating Skechers' versatility, highlighting the brand's Hands-Free Slip-ins® Glide-Step® silhouettes. Her discovery of Skechers didn't begin in a boardroom, but in a shopping mall following knee surgery, which compelled her to seek out shoes that were both comfortable and stylish. "I don't do anything if I don't believe in it… and I truly believe in Skechers," stated Sofia Vergara. "I've been wearing Skechers for over a year, and they have completely changed the way I think about sneakers. That's why this collaboration felt so natural." Michael Greenberg, President of Skechers, highlighted that "Sofia embodies everything Skechers stands for: boldness, confidence, and uncompromising comfort." Global Campaign. As the new face of Skechers, Vergara will headline a global campaign that celebrates style, versatility, and comfort—core values of the brand. The campaign will feature iconic silhouettes, such as the Hands-Free Slip-ins® Glide-Step®. This collaboration marks the beginning of an exciting new chapter for Skechers, where effortless fashion and everyday comfort meet in one step, with the actress adding her more than 50 million followers to the brand. The actress and businesswoman Sofia Vergara, global ambassador of Skechers, appears first in Panama News. The new collaboration between Sofia Vergara as brand ambassador aims to contribute to the future of footwear, where fashion and comfort unite. Vergara, known for her unique style and charisma, adds an incomparable presence to Skechers' legacy of working with beloved figures who connect with diverse generations, with a global recognition that spans from Hollywood to Barranquilla.
