Events Economy Country 2026-01-19T22:17:25+00:00

Panama to Unveil Premium Coffee Tourism Experience at FITUR

Panama's La Cosecha festival will present unique tourism packages at FITUR 2026, offering an immersive experience with the world's most expensive coffee. The event includes farm tours, tastings, and gastronomic concerts.


Panama to Unveil Premium Coffee Tourism Experience at FITUR

This is an invitation to take the full journey of coffee, from the farm to the cup, in the same territory where it is born.Since its creation in 2017, La Cosecha has evolved from a gastronomic event into an all-encompassing experience that combines culture, sustainability, and haute cuisine.The program is complemented by mountain hikes through coffee plantations and al fresco author's dinners that connect haute cuisine with the land that inspires each dish.The ninth edition of La Cosecha will be held from August 13 to 16, 2026, in Boquete and will culminate with a closing party at the Casa Kotowa coffee estate, an iconic space that is part of the country's coffee history.This edition will mark a new step in the evolution of the event with the launch of the “Gastronomic Concert” concept, a sensory and musical experience that will take place inside a coffee estate with over 100 years of history, opening its doors to the public for the first time.The international projection of La Cosecha comes after the 2025 edition, which featured journalists from media outlets such as Condé Nast Traveler, Food & Wine, and Forbes.La Cosecha will arrive at FITUR 2026, to be held from January 18 to 22 in Madrid, with the official launch of its sustainable tourism packages for this year, betting on showing origin as an experience and not just as a product.Led by gastronomist Jorge Chanis, the proposal seeks to take the international public to the heart of Boquete, in the Chiriquí province, where the Panamanian Geisha coffee is cultivated.SNIP NewsFor the first time, Panama will present at the International Tourism Fair in Madrid a premium tourist experience focused on the most expensive coffee in the world.The experiences include visits to century-old farms, tours of Boquete's emblematic coffee plantations, coffee rituals, sensory tastings, and direct encounters with local producers.Each edition has been curated by Chanis with the idea of transforming the daily act of drinking coffee into a sensory journey that connects visitors with the producers, the landscape, and the history of the bean.That impulse now serves as the basis for an internationalization strategy focused on attracting travelers interested in authentic, immersive, and responsible experiences, beyond conventional tourism.“In Panama, true luxury is not in the inaccessible, but in what springs from our land, is served in a cup, and is now also celebrated in concert. La Cosecha 2026 will, without a doubt, be our most exciting chapter to date,” affirms Jorge Chanis Barahona, creator of La Cosecha.That approach has positioned Boquete as an emerging destination for rural luxury tourism in Latin America.“FITUR is a strategic platform to show that tourism can be transformative when it has roots in the community, nature, and the local product,” affirmed Chanis, who leads this participation as an independent promoter of the destination.During the fair, La Cosecha, in alliance with the agency Klassic Travel, will present the 2026 tourism packages and offer attendees an introduction to the universe of Panamanian Geisha coffee.