An alliance is ushering in a new era of trail running in Panama. The Columbia Trail Series by Ultra Panamá is a race designed to mark a before and after in mountain sports in the country. It emerges as a joint project between Columbia, one of the world's most influential outdoor brands, and Toppniva Lab, the Panamanian company that designed, created, and now leads the Ultra Panamá Trail Series (UPTS) sporting holding. This event represents the union of two visions: that of a global brand that promotes outdoor life and that of a Panamanian company that is transforming sports through strategy, innovation, and sports tourism. Toppniva Lab: the company behind the development of modern trail running in Panama. It is a Panamanian firm specializing in strategy, innovation, sports marketing, and sports tourism. Its purpose is to transform sports into an engine that generates community, sustainable tourism, development, and new opportunities for athletes, destinations, and brands. Its work in the country has consolidated a growing outdoor culture, promoting that sport becomes a tool for personal, community, and economic transformation. Within this vision, the Ultra Panamá Trail Series (UPTS) was born, one of the region's most attractive emerging circuits, with its own seal and a different flavor that distinguishes it from any other format in Central America. UPTS not only organizes races: it builds deep, authentic, and transformative experiences, where each event has an identity, a purpose, and a technical design designed to challenge, inspire, and connect runners with the mountain and with the local culture.
