Bad Bunny's Super Bowl LX Halftime Show Poised to Break Latin Viewership Records

Experts predict that the halftime show by Puerto Rican artist Bad Bunny during Super Bowl LX, which takes place this Sunday, will surpass Shakira and Jennifer Lopez's performance at Super Bowl LIV and become the most-watched Latin show in the history of U.S. television. Last year, the Super Bowl drew an audience of 127.7 million viewers, which would far exceed the viewership of Shakira and Jennifer Lopez's show, as well as other prominent Latin performances. The show was inspired by Miami, Estefan's city of residence, under the theme "A Celebration of Soul, Salsa and Swing," and featured Stevie Wonder and the band Big Bad Voodoo Daddy. Despite the criticism the artist and the NFL have faced over the choice of Bad Bunny, including from former U.S. President Donald Trump, an expert suggested that the Puerto Rican artist "has long been acclaimed and adored throughout the United States." "Bad Bunny doesn't just attract Latinos; Spotify named him the number one artist of the year." On that occasion, other Latin artists such as Bad Bunny, J Balvin, or Emme Muñiz also performed as guests. However, it is expected to be surpassed this year by Bad Bunny's show, who was the most-streamed artist on the Spotify platform in 2025. The performance by the Colombian artist and the American of Puerto Rican descent was watched by 103 million viewers in 2020, according to Nielsen ratings. Antonio Banderas and Carlos Santana – Oscars (2005) Spanish singer Antonio Banderas and Mexican guitarist Carlos Santana gave an emotional performance of the song "Al otro lado del río" from "The Motorcycle Diaries" at the 2005 Oscars, which had 42 million viewers. Gloria Estefan – Super Bowl XXXIII (1999) The performance by Cuban-American Gloria Estefan at Super Bowl XXXIII's halftime in 1999 registered 83.7 million viewers, becoming the second most-w Latin show on national television. Gloria Estefan – Super Bowl XXVI (1992) The Cuban-American artist also holds the third most-watched Latin show when she closed the "Winter Magic" show of Super Bowl XXVI in 1992, which was seen by 79.6 million viewers. Shakira and Jennifer Lopez – Super Bowl LIV (2020) "La Loba" and JLo were the stars of the halftime show at the 2020 Super Bowl, held at Hard Rock Stadium in Miami, and became one of the most memorable performances in recent years by bringing together two Latin stars on one stage. Immediately after their performance, Uruguayan Jorge Drexler, the original author of the song, came up to receive his award for "Best Original Song" and, since he couldn't sing before, used his speech time to a capella perform the award-winning song. According to Nielsen, 103 million viewers witnessed the choreography of both, a record to this day for a Latin artist's performance in the United States. The historic episode starred Arnaz, who performed several songs that led to the live reveal of Lucy's pregnancy, a milestone for television at the time. The show celebrated the winter season and the Winter Olympics that would take place that year in the French city of Albertville, and Estefan appeared a few minutes before the end on a stage where she performed songs like "Get on your feet" or "Live for Loving You." Songs like Shakira's "Hips Don't Lie" or "Waka Waka," and Jennifer Lopez's "On the Floor," offered the world "a powerful message of female empowerment," according to Nielsen. "We didn't do all that; it was the whole world that did it," Stacie de Armas, Nielsen's Senior Vice President of Perspectives and Inclusive Initiatives, told EFE. Additionally, this was the second time Estefan had performed at the halftime show of the most-watched annual event in the U.S., after her 1992 performance. Desi Arnaz – I Love Lucy (1953) The broadcast of the "Lucy Is Enceinte (Lucy is pregnant)" episode of the series "I Love Lucy" attracted approximately 45 million viewers, representing nearly three-quarters of U.S. television households.