In a context where more than 35% of global searches are answered directly by AI, the company proposes a new dual marketing model that combines human creativity with algorithmic understanding.
This lack of optimization results in campaigns, content, and actions that are essentially invisible to the algorithms that mediate between brands and their audiences. Therefore, the strategic challenge for companies has evolved. The conclusion is that the issue is not whether one should speak to machines, but what is being said to them and how that conversation is being trained.
The Four Levers of Machine Marketing The model proposed by LLYC is based on four key strategic lines to operate successfully in this new era of dual marketing (humans + algorithms):
• AI Audit & Activation: It consists of an audit of the algorithmic footprint to discover how artificial intelligences perceive the brand.
• Website Visibility: It focuses on designing content that is specifically optimized to be understood by machines.
• Answer Engine Optimization (AEO): It seeks the positioning of the brand so that it becomes the direct answer offered by AI models.
• Content MAGIA: A generative creativity approach with a human soul, combining the scale and efficiency of AI with the strategic direction of experts.
Artificial Intelligence (AI) is radically transforming the way brands must interact with their audiences. It is no longer just about reaching people, but about 'training the machines' so they can understand, cite, and recommend brands in a correct and reliable manner.
Federico Isuani, Partner & Americas Marketing Solutions General Director at LLYC, stated that marketing is dual by definition.
