Panama Consolidates its Position as a Key Destination for European Tourists. The increase in European visitors reflects a growing preference for Panama as a primary tourist destination. "More and more European passengers are choosing to stay in Panama and not continue on to other destinations," Pérez noted. More Than 40 European Destinations Connected Via Madrid. One of the key factors in this growth is air connectivity. In this context, Panama positions itself as an attractive option due to its diversity of experiences within short distances. Tourism is consolidating its position as a key driver of economic growth in Panama. Business and Event Tourism Gains Relevance. Air connectivity is also boosting the MICE (meetings, incentives, conferences and events) segment, a strategic sector for the country. During 2025, the arrival of passengers from Europe who chose the country as their final destination grew by 40% compared to 2024, consolidating Air Europa’s daily operations between Madrid and Panama City. The company seeks to consolidate the route between Madrid and Panama City with high occupancy levels and competitive fares, in a context where demand between Europe and Latin America remains stable throughout the year. However, other destinations have gained prominence in European itineraries. Regions like Bocas del Toro and Boquete have sparked a growing interest due to their offerings of nature, beaches, and cultural experiences. New Traveler Preferences Drive Growth. The rise of European tourism is also linked to changes in market preferences. The main source countries include Spain, France, Italy and Germany, whose travelers have steadily increased their presence in the isthmus. Panama City, the Canal, and Natural Destinations Lead the Interest. The main tourist attractions continue to be Panama City and the Panama Canal. Air Europa has highlighted its active participation in this growth, supporting the arrival of corporate travelers and international events. Air Europa Aims to Consolidate its Growth in Panama. As part of its 40th anniversary, the airline reaffirmed its interest in strengthening its presence in the Panamanian market, where it has already been operating for seven years. Air Europa operates from its hub in Madrid, from where it connects to more than 40 European cities, facilitating access to the Panamanian market. According to the airline, this phenomenon demonstrates a strengthening of the country’s image as an independent attraction within the region. Travelers are looking for less crowded destinations, with a combination of city life, biodiversity, and culture all in one place.
