This finding is the result of permanent verification operations carried out by the Consumer Protection and Competition Defense Authority (Acodeco), aimed at safeguarding the rights of buyers. Non-compliance with current regulations According to the entity's reports, this anomaly is consolidated as the second most detected violation in national oversight processes, surpassed only by the sale of products with expired expiration dates. The institution emphasized that compliance with this provision is not optional, as Law 45 of 2007 obliges all suppliers to clearly, truthfully, and visibly inform the cost of the goods and services offered. Market transparency Officials in charge of inspections conduct periodic reviews at points of sale to ensure that the price is placed directly on the product, on gondolas, or in display cases. The lack of this essential information prevents the exercise of informed consumption and can lead to administrative sanctions for the responsible economic agents. Citizen participation and reports Finally, the authority urges the population to maintain a vigilant attitude when making their purchases, always verifying that the costs are properly marked. The lack of visible prices is the second most common anomaly according to Acodeco. During the first quarter of 2026, the supervisory authority identified 1,827 products that violated the visible price regulation in establishments nationwide. In the event of any irregularity detected in businesses, citizens are invited to report the cases through the institution's official channels to proceed with the relevant verifications.
