Road Safety Education: Ford and The Road Show Panamá 2025 Promote Responsible Driving
The Road Show Panamá program uses dramatizations and real testimonies to generate an emotional impact that promotes safe driving behaviors among students. The program reaffirms Ford's commitment to education, safety, and the well-being of the communities where it operates.
Ford and Fundación Educación Vial Drive The Road Show Panamá for Youth
Ford and Fundación Educación Vial reaffirmed their commitment to road safety by sponsoring The Road Show Panamá 2025, a key event within the Maneja Seguro con Ford initiative. Participants reflected on how an irresponsible decision at the wheel has the potential to transform lives irreversibly.
With the constant backing of the automaker, The Road Show Panamá continues to consolidate itself as one of the main road awareness initiatives specifically aimed at young people in the country. The main objective of the event is to raise awareness among new generations about the importance of responsible and safe driving to reduce road accidents.
The Road Show Panamá employs a hands-on experience methodology aimed at sensitizing young people to the serious consequences of driving under the influence of alcohol or drugs. This pedagogical strategy combines live dramatizations, audiovisual materials, and the presentation of real testimonies from victims and families affected by traffic accidents.
Impact on New Generations
Vivian T. Dávila, Manager of Public Affairs and Communications for Ford for Central America and the Caribbean, highlighted the program's relevance: "For Ford, supporting The Road Show Panamá represents a valuable opportunity to continue educating new generations about the importance of responsibility when driving. Our goal is to contribute to reducing traffic accidents and creating safer road environments for all".
During the 2025 edition, the event managed to gather more than 300 high school and university graduating students.
