The Future of High-End Travel: Nayara Resorts Redefines Exclusivity for 2026
The hotel chain is implementing 'regenerative luxury' concepts through biophilic design, reforestation programs, and a farm-to-table philosophy. Jonathan Rojas, Global PR & B2B Marketing Manager for the brand, highlights that by 2026, the true currency of luxury will be time and mental peace, integrating biophilic architecture that ensures an uninterrupted sensory connection with the environment.
In Panama, specifically at Nayara Bocas del Toro, sustainability translates into concrete actions such as building villas on stilts to protect the seabed and the natural flow of water. This business model not only protects mangroves and coral reefs but also promotes the economic growth of local communities.
Nayara Resorts reaffirms that destinations with intact biodiversity, such as Panama and Costa Rica, are becoming benchmarks of ultra-luxury for their ability to offer privacy and authentic origin stories.
Under the 'regenerative luxury' concept, the chain aims for each stay to actively contribute to the improvement of the local ecosystem, transforming traditional leisure into an experience of learning and connection with nature.
Nayara Resorts' proposal for the new era of tourism is based on pillars such as deep wellness and hyper-personalization assisted by Artificial Intelligence. These technologies will make it possible to anticipate travelers' needs, from automatic climate control to personalized sleep programs, without losing focus on intentional disconnection.
The hotel has also implemented energy efficiency systems with LED lighting and advanced water management, including the harvesting of up to 100,000 gallons of rainwater, and has also eliminated single-use plastics. The chain's philosophy also prioritizes local hiring and the sourcing of agricultural and marine products from the immediate vicinity (KM 0).
