Pandora officially launches 'Pandora Minis styled by KATSEYE', an innovative global campaign celebrating the evolution of its iconic charms into a small format with great meanings. The campaign, featuring the global girl group KATSEYE formed under HYBE and Geffen Records, showcases new Mini Charms. These pieces, crafted from 925 sterling silver with 14k gold plating, are designed for easy integration into bracelets, necklaces, and hoop earrings, offering users a way to express their everyday style. The members of KATSEYE noted that these personal symbols allow fans to connect with their own stories, turning the jewelry into an extension of their personal narrative. The campaign features six new charms, each reflecting the individual identity and group story of the members from the USA, India, Switzerland, South Korea, and the Philippines. Among the highlighted symbols are a globe and a musical note. The new Mini Charms are now available both in physical stores and on Pandora's online platform, inviting consumers to explore infinite customization possibilities. Campaign images will be displayed in stores worldwide, linking these new launches with the special offer for Valentine's Day 2026. Francesco Terzo and A. Filippo Ficarelli, Senior Creative Directors of Pandora, explained that each piece is meticulously finished by hand to captivatingly capture the light.
