The State Radio and Television System (Sertv) and the Board of Directors of the International Fair of Azuero have established a strategic cooperation agreement for the coverage of its 62nd edition. The purpose is to enhance the visibility of the region's main cultural, agricultural, and commercial showcase. The signing of the agreement was attended by Dustin Guerra, general director of Sertv; Nazario Germán Pérez, president of the Board of Directors of the International Fair of Azuero; and Natalia Andrea González Vargas, queen of the event for the year 2026. Sertv will carry out multiplatform coverage of the International Fair of Azuero. The State Radio and Television System and the Board of Directors of the International Fair of Azuero seal an alliance to promote the culture and agricultural sector of the region. This television event will take place on Saturday, April 25, from 8:00 p.m. to 10:00 p.m., showcasing the talent of artists and folk groups from the main stage. The information strategy will extend to the digital platforms and social networks of the state institution, through previous reports and constant content that will highlight the gastronomic offer, advances in innovation, and recreational activities of the celebration. Strengthening of the agricultural and tourism sector. The Fair's Board of Directors, led by Nazario Germán Pérez, focuses its efforts on ensuring a high-quality experience for attendees. The event was also attended by Sara Moreno, deputy general director of television for Sertv; Eusebio Cedeño, general secretary of Sertv; Oscar Celis, administrator of the fair; and Yessenia De León, assistant to public relations of the organization. Commitment to multiplatform dissemination. From April 23 to May 3, Sertv will act as the main link to connect the festivities with the local and foreign audience. This collaboration seeks to consolidate the event as a fundamental benchmark for the tourist and agricultural development of Panama, celebrating 62 years of uninterrupted tradition. Through this alliance, the state system and the board of directors guarantee that cultural values and national identity have a leading role during the development of the International Fair of Azuero 2026.
