According to the report, 71% of people worldwide start the period with optimism, despite persistent tensions in economic, technological, and climate matters. The goals of the citizenry include: spending more time with family and friends (82%), increasing physical activity (75%), paying attention to personal appearance (60%), and reducing the use of social media (37%). Likewise, the 2026 FIFA World Cup is shaping up as a highly relevant collective event, with 59% global interest. Demographic dynamics and the regional context In migration, the study observes moderation in expectations. Despite this, there is moderate 48% confidence that governments will set more ambitious goals for emission reductions. In contrast to external concerns, the study reveals a shift towards personal well-being. The study indicates that 48% of the global population considers a recession in their country likely, while 39% express fear of a possible stock market crash. On the other hand, 40% of those surveyed fear a population reduction in their respective countries, with Japan and South Korea being the most critical cases. At a regional level, Argentina stands out for presenting hope levels above the average. This trend reflects a sustained emotional recovery since the post-pandemic era, even though 66% of respondents consider 2025 to have been a negative year for their country. Economic perspectives and the technological impact The financial outlook for the current year remains divided. Although 62% believe immigration will increase globally, in the United States this perception drops to 29%. 46% of respondents believe security will worsen, and 59% anticipate massive protests. This combination of optimism and high social expectation is fundamental to understanding new opportunities in the market and social organization during 2026. Discover what other articles our readers are reading right now: Acodeco warns of an increase in the sale of expired products in Panama. The entry Ipsos presents the Predictions 2026 report on global mood appears first in Panama News Daily Panama newspaper Novelties. MartÃn Tanzariello, marketing and communications manager for Ipsos Argentina, explains that these data serve as a map of expectations for brands to adjust their strategies and connect authentically with current social sensitivity. Security, climate, and personal well-being Internal security and climate change represent central concerns on the global agenda. The report indicates that 67% of respondents anticipate job losses due to this technology, although 43% recognize its potential to generate new jobs. Global citizenship projects its expectations in the Predictions 2026 report. According to the Predictions 2026 study, global society seeks to recover personal well-being and predictability in an environment marked by climate challenges and technological transformations. Rosario Espinosa, chief client officer of Ipsos Argentina, highlights that the country is experiencing a significant emotional rebound, where 83% of citizens are convinced that this year will be better than the previous one. Regarding the environment, 80% expect an increase in temperatures and 69% predict extreme weather events.
