Panamanian consumer confidence rose to 92 points in January 2026, an increase of 13 points from the September 2025 figures, though the overall index remains in a zone of distrust. Expectations for the national economy over the next 12 months stood at 84 points, 13 points above the previous measurement, but still not consolidating a scenario of confidence. Among the index's components, the probability of saving money in the next 12 months was at 87 points, a 14-point increase from the 73 points recorded in September 2025. In contrast, the indicator related to unemployment reached 101 points, rising 13 points from the previous measurement and entering a zone of confidence. The perception of the household economic situation also improved, rising from 82 points in September 2025 to 96 points in January 2026, suggesting a less adverse view of family finances. According to the survey conducted by The Marketing Group (TMG) in alliance with the Chamber of Commerce, Industries and Agriculture of Panama (CCIAP), 100 is the break-even point for consumer confidence or distrust. Panama's GDP grew by "approximately" 4% in 2025, driven by the interoceanic Canal. The survey found that 31% of respondents consider it very likely to find employment, and 23% find it quite likely. Meanwhile, 19% estimate it is unlikely to get a job, and 24% believe they will not find employment, while 3% did not express a defined opinion. "The latest measurement of the Consumer Confidence Index shows progress in several of its components, although the overall indicator remains at levels of distrust, reflecting a cautious assessment by consumers of the evolution of the economy," stated TMG's CEO and General Manager, María Alejandra Cuéllar. "This mixed behavior indicates partial advances that could gradually contribute to greater stability in consumer expectations in the coming months," the communiqué concludes.
Panamanian Consumer Confidence Rises
Panama's consumer confidence index rose to 92 points in January 2026, remaining in a zone of distrust. Expectations for the economy and job market improved, but the overall consumer sentiment remains cautious.