Health Economy Country 2026-02-06T01:08:06+00:00

Study: Panama's pharmacies becoming new healthcare hubs

McKinsey analysts found that due to rising prices and expensive medical care, residents of Panama and Latin America are increasingly relying on pharmacies. Consumers are willing to receive basic medical services there, opening new opportunities for the healthcare market.


The role of pharmacies is rapidly changing in Latin America, evolving from simple medication dispensaries into key centers for accessible healthcare. This conclusion comes from a study by the consulting firm McKinsey & Company, which paid particular attention to the situation in Panama. High medical costs are forcing citizens to change their habits: 40% of the region's residents have switched pharmacies in the last five years due to rising prices, while 55% have postponed doctor visits for financial reasons.

Against this backdrop, pharmacies are becoming a vital alternative for receiving care. More than half of those surveyed stated they are willing to receive outpatient services directly in pharmacies, including treatment for common diseases and preventive check-ups. This helps reduce the load on clinics and makes healthcare more accessible. This is particularly relevant for Panama, where a significant portion of medical expenses is paid out of pocket by patients, and inflation remains palpable.

The study highlights the importance of digitalization and logistics. About 95% of consumers are interested in using health apps, while stock shortages remain a serious problem: 40% of customers leave without a purchase due to a lack of medication availability. For Panama and the region as a whole, transforming pharmacies into modern medical hubs will be a key step toward creating an efficient, people-centered healthcare system.