Panama and Air Europa strengthen connectivity after a 40% increase in visitors. The alliance aims to boost air connectivity and Panama's visibility as an authentic destination in strategic markets through digital campaigns and trade missions. The executive highlighted that Panama positions itself for European travelers as a competitive destination that integrates nature, culture, and history, thus diversifying its source markets. The implementation of this agreement will be led by the Panama Tourism Authority (ATP) and PROMTUR Panama. According to De León, the increase in frequencies from Europe reflects market confidence and generates a direct, positive economic impact on the national tourism sector. Carlos Conde, Country Manager for Air Europa in Panama, Honduras, and Venezuela, stated that this agreement reaffirms the company's commitment to the country's connectivity. Through this joint work with strategic partners, the country continues to strengthen its positioning abroad, ensuring that Panamanian tourism experiences are accessible to the high-performance segment in Europe.
