Visa has announced its global art collection in partnership with Pharrell Williams' JOOPITER. The first five pieces from the collection were unveiled in Miami at an exclusive event called "The Art of the Draw". This Visa initiative aims to merge football culture with support for creative entrepreneurs. Each artwork is a personal interpretation of the artists' football traditions, transforming their lived experiences into bold visual narratives that will be seen by millions during the world's biggest sporting event, the FIFA World Cup 26™. In cooperation with JOOPITER, Visa seeks to bring these artists to new audiences, connecting their creations with fans worldwide during the FIFA World Cup 26™. Frank Cooper III, Visa's Global Head of Marketing, stated that the initiative provides artists with "the opportunity to express themselves on a global stage" through the FIFA event. The full collection's global launch is scheduled for before the tournament begins next summer. This Visa Global Art Collection highlights creators and sets the stage for the FIFA World Cup 26™.
Frank Cooper III, Global Head of Marketing at Visa, stated: "The initiative provides artists with the opportunity to express themselves on a global stage."
Visa recognizes creators as small business owners who often have to navigate difficulties in oversaturated digital markets.
