Igor Ilievski presents Amenexia to boost e-Commerce in Panama with a digital seller. The platform, the result of two decades of global experience, aims to bring the personalized and attentive service of a real-life seller to online stores in Panama, solving doubts and facilitating the purchase process thanks to AI technology. Amenexia allows each store to have a digital seller that explains, advises, and accompanies the customer, just as a real person would,” stated Ilievski. From Macedonia to Panama: The Vision Behind Amenexia The development of Amenexia is the result of over twenty years of experience in the e-Commerce sector. This global learning, deepened in New York, translated into the need to create a technology capable of offering a more human, personalized, and efficient service within the digital environment. The accumulated knowledge not only generated Amenexia, focused on the customer experience, but also Amenex, a complementary brand specializing in building robust e-Commerce operations. Synergy: Amenex and Amenexia In Panama, Amenex is dedicated to developing tools that create an efficient digital infrastructure. These include connecting stores with various sales channels, inventory management, report automation, data analysis, and conversion optimization. While Amenex focuses on internal operational efficiency, Amenexia enhances the customer experience with its digital assistant. Together, both solutions allow businesses to increase sales, reduce errors, save time, and optimize operational costs. Automation as the Engine of E-Commerce The comprehensive technology developed by the companies drives automation, covering everything from customer service to predictive analytics. The award is seen as proof that from Latin America and specifically from Panama, technological innovations with a global impact are being promoted. The country is positioning itself at a key stage of digital growth, and thanks to its strategic location, infrastructure, and talent, it is emerging as an ideal hub for the development and scaling of new solutions. Panama, Panama. – Amenexia, the new e-Commerce solution with artificial intelligence (AI), has officially announced its consolidation in the Panamanian market. Amenexia sees Panama as the ideal place to transform the way people shop online across the region, aspiring for the local market to lead the development of e-Commerce solutions not only in Panama but also in Central and South America. The founder of Amenexia received the Lifetime Achievement in Technology award at the BURJ CEO Awards in Dubai, a recognition that highlights his contribution to global e-Commerce. Thanks to these tools, brands can: reduce operational times and personnel costs, avoid errors in daily operations, make quick decisions based on data, and increase conversions through immediate responses and smart recommendations. Ilievski emphasized that “automation is no longer a luxury, but the pillar that connects the customer experience with internal efficiency.” This AI-powered assistant is designed to resolve doubts, recommend products, and simplify the purchase process without requiring brands to be technology experts. Igor Ilievski, the company's founder, commented that the global experience he acquired led him to detect that customers always have questions, but most stores lack the capacity to offer immediate and constant attention. The platform was created with the objective of transforming the online shopping experience, equipping any online store with a 'digital seller' available 24 hours a day, seven days a week. His founder's journey began in Macedonia with the launch of his first online store and the subsequent creation of the agency MKMage in 2004, which expanded its work to clients in Europe and the United States. “Customers are not just looking for products; they are looking for guidance.”
