Panama City, Panama. — The eCommerce Day Tour has announced the launch of its 2026 edition, a milestone for the regional tech ecosystem as it marks two decades as the main meeting point for Digital Commerce in Iberoamérica. Leaders of the Digital Commerce will meet at the eCommerce Day Tour 2026. The region's most relevant event tour will begin a historic edition to analyze the challenges of retail and the digital economy in eight strategic countries. According to Pueyrredon, the fundamental value of the tour lies in its continuity and its ability to turn knowledge into concrete decisions, highlighting that reaching the 200 editions in 2026 confirms the importance of sustained work and shared long-term vision in the region. Regional Projection and Strategic Destinations. For this historic cycle, the tour will focus on eight key countries in the digital industry. These spaces seek to offer CEOs, CMOs, and innovation directors a forum to build a common vision on the current challenges of the industry. Marcos Pueyrredon, president of the eCommerce Institute and co-founder of VTEX, stated in the third person that the tour was not initially conceived as an isolated event, but as a tool to order the growth of an incipient industry. These destinations have been strategically selected for their impact on the market and their ability to generate high-value cross-border connections that drive the growth of the ecosystem. Institutional backing will be guaranteed by local chapters that function as benchmarks in each country, including the Santiago Chamber of Commerce, the Colombian Chamber of Electronic Commerce, the Lima Chamber of Commerce, the Argentine Chamber of Electronic Commerce, and the Mexican Association of Online Sales, among others. The agenda will address cutting-edge themes such as artificial intelligence applied to business, fintech, retail media, smart logistics, and so-called agentic commerce. The tour will kick off in April in Chile and continue with scheduled stops in Colombia, Peru, Argentina, Paraguay, Mexico, Uruguay, and Panama.
