In Panama, there is a sustained growth trend in purchasing fresh products through the digital supermarket PedidosYa Market. According to data, orders in this category have increased by 70% compared to the previous year. Specifically, 31% of all orders on the PedidosYa Market platform include products from this category, and 39% of regular customers add these foods to their orders, incentivized by constant promotions and exclusive benefits for PedidosYa Plus members. Bananas lead local consumer preferences in the country. In Panama, this specific category increased by 70% in orders, while the number of users incorporating fruits and vegetables into their digital carts grew by 40%. Oscar Rojas, Commercial Manager of PedidosYa, noted that the inclusion of fresh products in digital carts reflects new consumption habits. Regionally, the technology and quick-commerce leader reported a 60% increase in orders for this category and a 38% year-over-year growth in its user base in Latin America. Platform data shows that Sunday has become the main day for acquiring fruits and vegetables, followed by Monday. This behavior suggests that consumers use the digital supermarket as a tool for weekly consumption planning. To face the logistical challenge of perishable products, the company has trained personnel for the manual selection of fruits, vegetables, meats, and fish. Additionally, the platform offers the 'Guaranteed Quality' program, through which the user is reimbursed if the received product does not meet the expected quality standards.
