In 2026, the alliance plans to expand to new dates in the United States and other Latin American countries. To participate in this experience, fans must have verified their World ID in the last 30 days and follow a series of steps within the World App to request a unique code that allows them to acquire exclusive tickets through mundoarjona.com. This initiative debuted in Guatemala with Ricardo Arjona's “Lo que el seco no dijo” tour and aims to set a new standard in the ticketing industry, where 86.5% of traffic is automated. This pioneering alliance uses World ID's humanity-proof technology to allow fans access to exclusive tickets, redefining the ticket buying experience in the region. The central goal of the initiative is to prioritize real people over bots and automated programs that dominate the resale market. With World, we are giving people back the chance to get access first, without bots, to this highly anticipated world tour, making the experience of buying a ticket feel authentic again. In turn, Martin Mazza, Regional Director for Latin America at Tools for Humanity (World's collaborating company), stated that this collaboration with Ricardo Arjona aims to demonstrate the power of the union between technology and purpose, redefining online trust and creating more human experiences. The first exclusive sale for humans debuted in Guatemala, Ricardo Arjona's home country, with the start of the “Lo que el seco no dijo” tour. This feature ensures that every ticket in the special sale goes to a verified person, resulting in a fairer and more human concert experience that seeks to establish a new standard in the industry. Nicolás Fernández, CEO of Mundo Arjona, highlighted that “this alliance allows us to do it in a very human way. This sale applies to the concerts that will take place at the National Theater starting November 13. The World ID digital credential allows people to prove they are unique and real without needing to reveal personal information.
