SONDA, a leading company in digital transformation in the region, participated for the fourth consecutive year in the VI International Congress on Cybersecurity, Data Protection, Fraud Prevention, and Physical Security.
The event, organized by the Panamanian Banking Association (ABP) from March 18 to 20, served as a platform to analyze protection challenges in a financial and technological ecosystem increasingly influenced by Artificial Intelligence (AI).
During the event, the company featured its strategic partner, Segura. Iván Rosales, LATAM Territory Manager for the firm, delivered the conference "Armored Identities: Protecting the 'Keys to the Kingdom' in the Age of AI".
Experts highlighted that in the current context, attackers have moved away from traditional hacking to focus on access using stolen credentials. This approach allows companies to assess their maturity level, proactively manage risks, and design resilient architectures aligned with contemporary digital threats.
Guillermo Samudio, a digital security specialist for SONDA in Panama and Guatemala, emphasized that the company's presence at this congress reinforces its positioning in the regional market. With a value proposition centered on identity protection and risk management in AI-driven environments, the company reaffirmed its role as a strategic partner to ensure a digital transformation that is not only innovative but also sustainable and secure for its partners and clients.
The collaboration between the two companies seeks to combine innovation capacity with robust implementation to help the financial sector face the disappearance of the traditional security perimeter. Samudio noted that modern organizations require not just point-specific technological tools, but also ongoing support based on consulting.
