The Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili, presented on Thursday the new Investment Guides developed in collaboration with the Development Bank of Latin America and the Caribbean (CAF) aimed at promoting tourism investment in Panama and Brazil, partner country of Fitur 2025.
According to Pololikashvili, Latin America and the Caribbean, as a whole, possess enormous tourism potential that is yet to be fully developed. In this regard, these guides aim to provide guidance and support to potential investors interested in contributing to the sustainable growth of the tourism sector in these countries.
One of the main goals of these guides is to facilitate access to key information about investment opportunities, regulatory framework, available incentives, and successful cases in specific tourism sectors. In this way, it is intended to stimulate private and public investment in tourism projects that generate employment, boost the local economy, and promote the diversification of the tourism offer in the region.
Regarding the presentation of these guides, Pololikashvili emphasized the importance of strengthening collaboration between international and regional organizations to promote the sustainable development of tourism in Latin America and the Caribbean. He also highlighted the relevance of promoting responsible investment that contributes to the empowerment of local communities and environmental protection.
In this sense, these new Investment Guides are a concrete step toward building a more resilient, inclusive, and sustainable tourism sector in Panama and Brazil, two destinations with enormous potential for further growth in the tourism sphere.
