Family-owned businesses are seeking new ways to be more competitive by optimizing investments, purchases, sales, talent, and generating profits. Internationalization is an important step in this process, which must be carefully planned. Panama stands out as a top-tier logistical, financial, and commercial hub, offering opportunities for Spanish companies in key sectors such as infrastructure, logistics, digitization, agriculture, and tourism.
In the current scenario of global reorganization, it is advisable to seek sociocultural environments that are similar to facilitate internationalization. Accessible technological tools are necessary to scale operations and improve the profitability of family businesses. Specialized consultancy is essential in making informed and sustainable decisions during the international expansion process.
Héctor Infante, Panama's ambassador to Spain, highlights the advantages of his country, such as legal security, regulatory stability, skilled talent, and mechanisms for obtaining residency quickly. Participation in the IMEX-Madrid Fair provides an opportunity to connect, develop alliances, visualize geopolitical challenges, and explore opportunities in a complex global environment.
Topics such as internationalization, the Spain-Panama connection, and the use of new technologies to boost international sales were highlighted at the fair. In an uncertain global economic context, marked by a decrease in economic activity and inflation, internationalization becomes more a necessity than a strategy. Digitization, with the application of tools like data analysis and automation, is crucial for international expansion in complex times. In summary, internationalization at this moment requires meticulous planning and the proper use of technological resources.
