Panama's consumer confidence index improved in January, reaching 92 points, according to the Chamber of Commerce, Industries, and Agriculture of Panama (CCIAP). This result represents an increase of 13 points compared to September 2025, when the index stood at 79 points. According to the CCIAP and The Marketing Group, the firm that conducted the survey, the consumer confidence index remains in a zone of distrust, though with mixed signals among its components. While the unemployment indicator is in a zone of confidence, sitting above the 100-point mark, this suggests a more favorable perception of the labor market's evolution. However, this result is still not enough to place the overall indicator in a zone of confidence. Regarding the household economic situation, the indicator showed an increase of 14 points, rising from 82 in September to 96 points in January 2026, suggesting a less adverse perception of family finances. In terms of expectations for the country's overall economic situation over the next 12 months, the indicator stood at 84 points, an increase of 13 points from the September 2025 measurement. Distrust about the future economy in households persists. The study reveals that the possibility of saving money over the next 12 months was at 87 points, equivalent to a 14-point increase from the 73 points observed in September 2025. Despite this advance, the overall perception continues to be marked by caution and fails to establish a scenario of confidence for the national economy. María Alejandra Cuéllar, CEO and General Manager of The Marketing Group, commented that the measurement shows progress in several of its components, although the general indicator remains at distrust levels. "Reflecting a cautious assessment by consumers regarding the evolution of the economy," Cuéllar stated.
