Panamanian content creator Elmis Castillo set aside humor to send a direct message to the digital community amid clashes and online feuds. In a video filled with reflection and experience, Elmis addressed both established creators and the 'newbies' just starting in the digital world. Today, he says, social media are 'a TV channel in your pocket' and a showcase for real opportunities. Elmis surprised by revealing that in meetings with large companies, he has proposed including creators with many followers, but the response from some clients has been blunt: 'no,' because companies do not want to associate their brand with figures involved in constant controversies. He said that while some may get small trades or collaborations, they are losing annual contracts, national campaigns, and international opportunities for maintaining a conflicting image. The creator stated that he has worked with banks, telecommunications companies, international cards, and companies from Europe and Mexico, emphasizing that he has never been asked to stop being authentic. 'Dare to succeed, because you already know failure,' Elmis advised. He called for leaving fear behind, not becoming your own enemy, and using creativity to build, not destroy. 'Creativity sells,' he reiterated. For Elmis, the real value lies in good editing, lighting, and intention, but above all, in creativity. He also noted that it doesn't matter if you come from the ghetto, the interior, or the 'high society'; what matters is to be genuine and connect with people.
