Taco Bell® Panama announced the relaunch of its highly anticipated 'Taco Martes' campaign. This year, the initiative gains global momentum through an international collaboration with renowned artist Myke Towers.
To mark the official start of the season on Tuesday, January 27th, Taco Bell® held a special activation at key points in the capital. In the Plaza Las Américas, Transístmica, and Vía España shopping centers, a total of 150 tote bags (50 per location) will be given to the first customers who purchase the Crunchy Taco Supreme promotion for $1.
The brand invites the public to follow its social media to learn about future surprises and exclusive content derived from this global alliance. This product, known for its crispy corn tortilla filled with seasoned beef, fresh lettuce, shredded cheese, and sour cream, becomes the banner of a ritual that is already a tradition for 'Taco Lovers' in multiple international markets.
Worldwide, Myke Towers' figure reinforces the message of trusting your instincts and daring to change the mood of the week without waiting for the weekend. This collaboration aims to position Tuesdays as the ideal moment to break the weekly monotony and enjoy a different experience, connecting with a generation that seeks to break the routine through authentic signals and moments of shared enjoyment.
As the centerpiece of this celebration, the brand will offer its most iconic product, the Crunchy Taco Supreme, for $1 every Tuesday until March 15, 2026.
