Panama will continue to be positioned in national and international scenarios. To achieve this, forums, roundtables, and technical publications will be organized. The implementation of the agreement will be supervised by a liaison committee composed of members from both organizations. This team will define work plans, coordinate strategic actions, and facilitate the exchange of relevant sectoral information. The agreement will be valid for three years. The new agreement aims to position Panama as a leading tourist destination in the region. This inter-institutional agreement prioritizes sustainability, legal security, and excellence in service to enhance the competitiveness of Panama's tourism sector. The agreement was signed by Víctor Concepción Perén, president of APATEL, and Giulia De Sanctis, president of APEDE. Both leaders agreed that this commitment is vital to strengthen the country's positioning and achieve higher levels of competitiveness compared to other regional destinations. Although it does not establish direct financial commitments between the parties, it enables the development of joint initiatives subject to prior approval. This alliance establishes a roadmap focused on competitiveness, attracting investment, and training qualified personnel under a sustainable development model. Strategy and public policy The collaboration between the hotel sector and the business guild aims to directly influence the creation of public policies and generate technical analyses that support the sector's growth. These actions are aimed at improving the visitor's experience, promoting excellence in service and inclusion in all areas of attention. Sustainability and guild governance In line with global trends, the document incorporates the promotion of good sustainability practices, social responsibility, and energy efficiency within the industry. The agreement includes conducting diagnostics in various destinations in the country, strengthening legal security for new investors, and optimizing the current regulatory environment. Víctor Concepción Perén highlighted that the agreement will allow for the execution of training programs, mentorships, and the implementation of quality standards.
