PLOUS TV, known as 'The Fashion Platform in Latin America', announces its consolidation in the Panamanian market after reaching a strategic distribution agreement with TIGO, one of the country's key telecommunications operators. The platform, known for its high-definition content on fashion, beauty, reality shows, and tourism, reinforces its panregional expansion by offering sophisticated programming to TIGO subscribers in Panama. This pay-TV channel, already present in more than fifteen territories, reinforces its commitment to panregional expansion. The channel comes to the homes of Panama to offer high-quality programming focused on lifestyle, fashion, beauty pageants, reality shows, and tourism. Its arrival in Panama with TIGO is part of a robust strategy to strengthen pay-TV in Latin America.
A Showcase for National Talent Fabrizio Lorini, President of My Play TV and Grupo Lorini, expressed his enthusiasm for this new milestone. Lorini stated that the channel's arrival in Panama with a robust partner like TIGO is a fundamental step to consolidate PLOUS TV as the great showcase for Latin American talent. Lorini highlighted the cultural richness and potential that Panama has in fashion and beauty, indicating that the channel seeks to amplify these voices. The alliance with TIGO guarantees that the quality signal reaches the largest number of homes possible, offering content that not only entertains but also inspires and projects the regional identity.
The public of TIGO in Panama is invited to immerse themselves in this universe of elegance and style that has already conquered millions of homes in Latin America.
Exclusive Content and High-Definition Format The alliance in Panama seeks to provide a contemporary space that inspires and promotes professionals and enthusiasts in the fashion and beauty sectors. Panamanian viewers will have access to a grid that includes: • Exclusive coverages: of the main beauty pageants, both at the national and international level. • Fashion and Beauty Reality Shows: Contestants face challenges to stand out in their respective areas. • Trend Programs: Capsules and specials on the latest lifestyle, gastronomy, and tourism news. • Runways and Galas: Shows of emerging and established designers.
PLOUS TV, owned by Grupo Lorini and launched in 2022 from Medellín, Colombia, has positioned itself as a benchmark thanks to its sophisticated editorial proposal and its high-definition format (1080i HDTV).
